If you’re in a business communication environment, you’ve probably heard the argument before that persuasive messages in business communication is to be avoided. There is a reason for it, however. While persuasive messages in business communication are meant to create a desired result, the message should also be something the person receiving the message needs to be convinced to do.
This is the kind of message a good salesperson would use, right? But if youre in a business communication environment, youve probably also heard the argument before that a persuasive message in business communication is to be avoided. It is true that businesses are all about creating demand. The more people who want a certain product, the greater the chance of that product being produced.
But in a business context, the argument is that the message has to be appealing to people who don’t want to buy. They don’t want to buy because the idea is flawed, the idea is misleading, or the idea is downright dumb. This is especially true on the internet, where people don’t always have a choice. But the point is, people like to buy from businesses.
When you have a massive product that is appealing to a large amount of people (like the iPhone), people will buy it, even if they dont like the idea of paying for it. Now imagine if you wanted to create a product that was only popular with 1% of people. Then the only way you can make money is by having a huge product that is appealing to everyone.
Sure, most people can come up with all sorts of crazy ideas to make money, but for most people, it isn’t a viable idea. It’s a pipe dream.
What if you had a product that only appealed to people who were already in the market for your product, so you could sell them your product, and then they would be your customers? And once they were customers, you could then sell them more of your product.
This is the concept of persuasion in business communication. Many people think persuasion means you’re trying to convince people to buy your product, but it actually means you’re trying to convince people to buy your product for the first time. And as you know, this requires a lot of effort, and even with all the work it takes to build a successful product, it is still the most expensive part of the process.
The problem is that persuasion can be a very difficult thing to solve, and it is very difficult for most people to believe in the concept of persuasion. My research shows that a lot of people don’t believe in the concept of persuasion. They think it’s a trick, and they tend to trust it, but that’s not the case.
I believe that persuasion is a skill, and that it can be learned. However, I also believe that a lot of people are very cynical about it. They are suspicious of how the world works, and they believe that it is all manipulation.
I think most people are skeptical of manipulation, because they see it as a kind of game, where they have to make things happen for their benefit. This is the same thing that most people believe happens with the power of persuasion, but what they dont understand is that it is actually a game that can be won.